There are plenty of partner sites that will post coupons for a fee. When it comes to digital couponing strategies, many companies are stuck in the Dark Ages, basing digital tactics on old-fashioned practices. Valid shopper card or an alternate ID is required for the use of digital coupons at the time of purchase. A digital coupon is a discount code for a product or service that is either transmitted or stored online. Given these trends, the marketers have created an automated coupon redemption solution that is delivered as a cloud-enabled service that requires minimal upfront investment. We guarantee that we can help you grow as a digital marketing professional. With roughly 91% of the population using mobile devices and 26.3% accessing the Internet, it is important to have a mobile site for on-the-go reading and utilization. The concept behind a digital coupon is the same as that for a traditional clip-out paper coupon: namely, to give the holder a certain discount on some specific purchase. However, if a code is set for a specific time of year or new product make the code obvious. Codes sent to current customers can result in repeat purchases or social shares which expand brand exposure. There are too many companies talking about their products and services, so you must create a well-crafted road map for your promotion to reach out to the right audience and convert them into your customers. For example, Cornell University reported that many Groupon users see themselves as “marketing mavens,” and “on the front edge of market trends and price information.”. Concentrate on creating an engaging and memorable post. Securely manage digital coupon campaigns and protect redemption budgets with our leading-edge security controls and fraud deterrence. Nearly a third of coupon users (31%) want a specific dollar amount off of their purchase. Some advertisers shy away from coupons because they believe it devalues the brand. Digital coupons are being accepted as s growing trend and help people shop more since as a client they view the coupon as if you are giving back to them or the community. Contemporary couponing has highly influenced social branding, greatly increasing the popularity of daily deals. Daily deal couponing continues to be a popular tool among consumers and marketers, and many major companies have implemented their own version of the trend. Promo codes without an expiration date can live on for the life of a business, consistently being shared, driving traffic and resulting in sales. Beginning a Digital Coupon Campaign If you decide to use digital and mobile coupons, remember to start by developing them the way you would develop any coupon offer. If a brand is always on sale, or constantly offering deals, then the value of promo codes is lost. What distinguishes a digital coupon is the way it is collected and used. Distribute printable coupons to shoppers visiting your website or … Data from Leo J. Shapiro and Associates determined that the digital coupon consumer base was primarily comprised of young married couples with disposable income. With the prevalence of smartphones and tablets, searching for deals has become easier. The social, daily deal strategies made popular by sites such as Groupon and Living Social have certainly spawned many copycat initiatives within the digital couponing realm. The PromotionPod digital coupon platform provides the easiest, most reliable coupon experience for consumers. Digital marketplaces have been the buzz of the consumer industry for the past several years, yet many brands and retailers still struggle to understand if and how to partner successfully with them. Recall is an essential concept in all marketing, though trying to predict and design for viral exposure has doomed many advertisers. Coupons will drive customers to your business. You’ll reach across income gaps: 87 percent of those earning between $20,000–$39,000, 85 percent of those earning between $100,000–$149,000, and 86 percent of those earning $200,000 or more, all look for deals. More than 57.5% of US internet users have redeemed a digital coupon or … Did you know 31 Billion eCoupons will be redeemed worldwide in 2019, up from 16B in 2014 and there will be 1.05 Billion mobile coupon users worldwide by 2019, up from 560M in 2014. The company, which operates as Zavers, helps consumers use coupons digitally without having to rely on paper coupons, such as through supermarket loyalty cards. There are even geofence technologies that allow advertisers to obtain mobile data within the fence, for those consumers who have the functionality enabled on their devices. Can digital coupons really be a valuable marketing strategy? Although intriguing for consumers, daily deal platforms like Groupon have not always been beneficial for business owners, who often see a spike in business but little customer retention. The Kroger Co. Headquartered in Cincinnati, Ohio, Kroger (NYSE:KR) is one of the nation’s largest grocery retailers, with fiscal 2011 sales of $90.4 billion. In reality, the exposure, traffic, and conversions that coupons bring to a brand should only increase its value. Yet there’s confusion in the marketplace about emerging hardware and software solutions. ENROLL FAST & HAPPY LEARNING! Reasons, why you should use a digital coupon as a marketing strategy, is you will be able to get more clients. Our digital marketing course will teach you how to develop the most effective digital marketing strategy possible. Like partner distribution, Brand Socialization partners operate and track through affiliate networks. No design team = no problem. Coupons.com, which says digital coupons have grown from 1% of all redeemed coupons to 10% in the last three years, announced Thursday that it has raised $200 million from institutional investors. It is even reported that on average, consum… However, more than 40% of the organizations said that they wouldn’t run a Groupon offer again. Consumers significantly prefer the latter. Tenet XVIII: Digital coupons : The benefits digital interactions offered to coupon companies are vast.For retailers, digital coupons are both a defensive tactic and a competitive advantage. 80 percent of millennials use coupon codes when shopping online. Digital coupons show up everywhere across the internet – display advertising, social media, email campaigns, coupon sites. Digital coupons are discounts and promotions offered by retailers to current or prospective customers. When consumers share a discount code, it adds value to a brand because the brand is not the one promoting the product, as they are biased. In U.S. alone, the number of digital coupon users had surpassed 103.5 Mn back in 2013. Websites like Dealtaker can track coupons through affiliate networks and account for the traffic they drive to deals. If you are already collecting emails and remarketing to your customer base, this is an easy win. Companies like Magnattract are positioned in the marketplace to reach consumers where the shop, do research and seek advice. One such example is SocialTwist, a platform that states it “allows users to share in order to receive a better bargain.” Basically, consumers can turn a $1 coupon into a $4 coupon simply by sharing it with four other people.